Integrative Complementary 
Medicine Association

ICMA Talk

  • 21 February 2013
  • 6:00 PM - 8:30 PM
  • College of Complementary Medicine, Hornsby

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Marketing Roadmap to Success – Marketing Planning Made Simple

Franziska & Christo Iseli-Hall, the founders of Basic Bananas are leading marketing strategists known for their out of the box thinking, delivering value beyond expectation and captivating their audience, leaving them inspired and motivated to take action.

They are the authors if Bananas About Marketing – How to attract a whole bunch of happy clients and regularly contribute to various business magazines.

The media loves them and they’ve been featured in many publications including the Sydney Morning Herald, The Age, My Business, Dynamic Business Magazine, BRW, 2UE to name just a few.

The two make a great duo and their uniqueness, honesty and authenticity is like a breath of fresh air in the business world. Known for pushing the boundaries and not playing by the rules of convention, they have a sharp-witted humour that can bring anyone to tears (of laughter).

• Define clear steps to grow your business
• Map out your marketing plan for the next twelve months
• Take the pain and confusion out of marketing planning
• Determine your overall marketing strategy to avoid the ups and downs in attracting clients.

You will walk away with your own marketing plan mapped out and ready to implement. Who would have thought that planning your marketing can be so much fun! 


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